1. Who We Are

GHL Kits is a trading name of Fishbone Digital Ltd.

Legal company name: Fishbone Digital Ltd

Trading name: GHL Kits

Company number: 15888042

Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

Website: https://ghlkits.com

Additional website: https://fishbonedigital.com

Contact email: thefishbonedigital@gmail.com

For the purposes of data protection law, Fishbone Digital Ltd is the data controller of the personal information we collect and process.

2. What This Privacy Policy Covers

This Privacy Policy applies when you:

• Visit our website.
• Purchase a course, snapshot, funnel template, workflow, digital download, or other digital product.
• Submit your details through a form, checkout page, opt-in page, or order form.
• Receive product access, snapshot links, funnel links, instructions, or digital delivery emails from us.
• Contact us by email, form, SMS, phone, or any other communication method.
• Open or click our emails, ads, or marketing messages.
• Interact with our website tracking, analytics, advertising, or cookie tools.

3. Personal Information We Collect

Depending on how you interact with us, we may collect the following types of personal information.

Information you provide directly

• Name.
• Email address.
• Phone number.
• Billing details.
• Business name, if provided.
• Country, region, or address information, if provided during checkout.
• Message content when you contact us.
• Form submissions, survey answers, or lead magnet requests.
• Order details and product selections.
• Refund, support, or dispute-related communication.

Purchase and delivery information

• Product purchased.
• Order amount.
• Order date and time.
• Payment status.
• Checkout consent records.
• Course access records.
• Digital product delivery records.
• Snapshot, funnel, template, workflow, or instruction delivery records.
• Email delivery records.
• Access link or login email records.
• Records showing whether digital access, files, links, instructions, or resources were sent or made available.

Technical and website information

• IP address.
• Browser type.
• Device type.
• Operating system.
• Approximate location based on IP address.
• Pages visited.
• Time spent on pages.
• Links clicked.
• Referring website or traffic source.
• Cookie identifiers.
• Analytics identifiers.
• Advertising identifiers.
• Interaction with emails, ads, forms, and checkout pages.

Payment information

Payments are processed by Stripe.

We do not store your full card number or full payment card details on our own systems. Stripe processes your payment information securely and may provide us with limited payment-related details such as payment status, transaction ID, card brand, last four digits, billing country, fraud signals, and payment verification results.

4. How We Collect Your Information

We collect information when:

• You browse our website.
• You accept or manage cookies through our cookie banner.
• You submit a form.
• You purchase a digital product.
• You complete a WooCommerce checkout.
• You complete a GoHighLevel form, checkout, or order process.
• You pay through Stripe.
• You request product access or support.
• You receive digital product delivery emails.
• You open or click emails or SMS messages.
• You interact with our ads or tracking tools.
• You contact us directly.

We may also receive limited information from third-party platforms we use to operate our website, process payments, deliver products, manage marketing, or prevent fraud.

5. How We Use Your Information

We use your personal information for the following purposes.

To operate our website

We use website and technical data to keep the website working, improve user experience, monitor performance, prevent spam, maintain security, and understand how visitors interact with our content.

To process purchases

We use your information to process orders, confirm payments, issue receipts, verify purchases, prevent fraud, and deliver access to courses, snapshots, funnel templates, workflow templates, instructions, or other digital products.

To deliver digital products

We use your name, email address, order details, and product selection to send access emails, snapshot links, funnel links, templates, instructions, downloads, course access, or other digital materials.

To provide customer support

We use your information to respond to access issues, order questions, technical delivery issues, billing queries, refund requests, and general enquiries.

To send transactional messages

We may send transactional emails or messages related to your purchase, order confirmation, access instructions, account access, product delivery, policy updates, or important service notices.

To send marketing messages

We may use your email address or phone number to send marketing messages, offers, product updates, educational content, promotions, launch announcements, abandoned checkout reminders, or related communications where permitted by law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or contacting us directly.

If you receive SMS marketing, you can opt out by following the instructions in the message or contacting us directly.

To improve our products and marketing

We may use analytics, tracking, purchase data, customer behaviour, form submissions, and advertising data to understand what content, products, pages, and offers are most useful to visitors and customers.

To prevent fraud and handle disputes

We may use order records, payment records, checkout consent records, access records, IP address, device information, login or delivery records, support messages, refund requests, and communication history to prevent fraud, verify purchases, respond to chargebacks, respond to bank disputes, respond to payment processor requests, and protect our business.

To comply with legal obligations

We may use and retain your information where necessary for tax, accounting, legal, regulatory, fraud prevention, record keeping, or compliance purposes.

6. Lawful Bases for Processing

We only use your personal information where we have a lawful basis to do so.

Depending on the situation, we rely on one or more of the following lawful bases.

Contract

We process your information where necessary to fulfil a purchase or provide access to a digital product you bought from us. This includes processing your order, taking payment, delivering product access, sending instructions, and providing purchase-related support.

Consent

We rely on consent where required, such as for certain marketing communications, non-essential cookies, analytics cookies, advertising cookies, and tracking technologies.

You can withdraw consent at any time where processing is based on consent.

Legitimate interests

We may process information where we have a legitimate business interest, provided your rights and interests do not override those interests.

This may include improving our website, managing customer relationships, preventing fraud, keeping business records, handling disputes, protecting our digital products, improving marketing performance, and securing our systems.

Legal obligation

We may process and retain information where necessary to comply with legal, tax, accounting, regulatory, or payment processing obligations.

7. Marketing Communications

We may send marketing emails or SMS messages if you have opted in, purchased from us, requested information, downloaded a resource, joined a list, or where we are otherwise permitted to do so by law.

Marketing messages may include course updates, product offers, launch announcements, educational content, promotions, abandoned checkout reminders, and related digital product information.

You can opt out of marketing communications at any time.

For email marketing, use the unsubscribe link in the email or contact us at thefishbonedigital@gmail.com.

For SMS marketing, follow the opt-out instructions in the message or contact us directly.

Even if you opt out of marketing, we may still send non-marketing messages related to your purchase, product access, payment, legal notices, or important service updates.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the website, improve performance, understand visitor behaviour, measure marketing, and support advertising.

Cookies may be used for:

• Website functionality.
• Security.
• Checkout functionality.
• Remembering cookie preferences.
• Analytics.
• Conversion tracking.
• Advertising and remarketing.
• Performance monitoring.

We use a cookie banner to manage cookie consent where required.

Some cookies are essential for the website and checkout to work properly. Other cookies, such as analytics and advertising cookies, may require your consent depending on your location and applicable law.

We may use tools such as Google Analytics and Meta Pixel to understand how visitors use our website, measure advertising performance, create audiences, and improve our marketing.

You can manage cookie preferences through our cookie banner where available. You can also control cookies through your browser settings.

Please note that blocking some cookies may affect website functionality, checkout functionality, analytics, or user experience.

9. Analytics and Advertising

We use analytics and advertising tools to understand website traffic, measure conversions, improve product pages, and run advertising campaigns.

These tools may collect information such as IP address, device information, browser information, pages visited, actions taken on the website, purchase events, form submissions, and advertising interactions.

We may use:

• Google Analytics.
• Google advertising or conversion tools.
• Meta Pixel and related Meta advertising tools.

These platforms may process data according to their own privacy policies and settings.

We use these tools to measure performance, improve our website, understand customer journeys, retarget visitors, create advertising audiences, and improve our offers.

Where required by law, analytics and advertising cookies will only be used with your consent.

10. Payment Processing

Payments are processed through Stripe.

When you make a purchase, Stripe collects and processes payment information securely. We may receive limited payment-related information from Stripe, such as payment status, transaction ID, billing details, card brand, last four digits, fraud checks, risk signals, payment verification results, and chargeback or dispute information.

We use this information to process your order, verify payment, deliver your purchase, prevent fraud, respond to support requests, and handle payment disputes.

Stripe processes your data according to its own privacy policy and legal obligations.

11. WooCommerce and GoHighLevel

Our website is built on WordPress and may use WooCommerce to process orders and manage checkout activity.

We may also use GoHighLevel to collect form submissions, manage customer records, deliver access instructions, send emails or SMS messages, host or deliver course access, automate communication, and manage customer journeys.

Information submitted through WooCommerce, GoHighLevel, forms, checkouts, or order pages may be used to process purchases, deliver digital products, send access instructions, follow up with customers, provide support, and send marketing communications where permitted.

12. Digital Product Delivery

When you purchase a course, snapshot, funnel template, workflow, download, or other digital product, we may use your personal information to send:

• Order confirmations.
• Receipts.
• Access emails.
• GoHighLevel course access.
• Snapshot links.
• Funnel template links.
• Workflow or automation instructions.
• Download links.
• Setup instructions.
• Important product updates.
• Access troubleshooting messages.

We may keep records showing that access, links, files, instructions, or digital materials were sent or made available to you.

13. Chargebacks, Refund Requests, and Payment Disputes

If you request a refund, open a chargeback, submit a payment dispute, or claim that a product was not received, we may use relevant personal information to review and respond to the matter.

This may include:

• Order details.
• Product purchased.
• Payment records.
• Billing details.
• Email address.
• Phone number.
• Checkout consent records.
• IP address.
• Device and browser information.
• Access records.
• Delivery records.
• Email delivery records.
• Course access records.
• Snapshot, funnel, or instruction delivery records.
• Download or usage records where available.
• Support communication.
• Refund communication.
• Dispute communication.

We may share relevant information with Stripe, banks, card networks, payment processors, fraud prevention providers, legal advisers, accountants, or other relevant parties where necessary to prevent fraud, verify delivery, respond to disputes, enforce our terms, or protect our legal and business interests.

14. Who We Share Your Information With

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business, deliver products, process payments, provide support, prevent fraud, comply with the law, or improve our marketing.

These may include:

• Payment processors, including Stripe.
• Website platforms, including WordPress and WooCommerce.
• CRM, funnel, email, SMS, and automation platforms, including GoHighLevel.
• Website hosting providers.
• Email delivery providers.
• Analytics providers, including Google Analytics.
• Advertising platforms, including Meta.
• Cookie consent and tracking tools.
• Fraud prevention and security providers.
• Professional advisers, including accountants, lawyers, and compliance advisers.
• Banks, card issuers, payment networks, and dispute resolution providers.
• Government authorities, regulators, or law enforcement where required by law.

We only share information where necessary and where we have a lawful basis to do so.

15. International Transfers

Some of the third-party tools and service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure appropriate safeguards are in place, such as using reputable service providers, contractual safeguards, data processing terms, or other lawful transfer mechanisms where required.

16. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may vary depending on the type of information and why it is held.

We may keep:

• Order and payment records for tax, accounting, legal, and business record purposes.
• Digital delivery and access records to verify fulfilment and respond to disputes.
• Support messages for customer service, business records, and dispute handling.
• Marketing records until you unsubscribe or request deletion, unless we need to keep limited suppression records.
• Cookie consent records for compliance purposes.
• Refund, chargeback, and dispute records for fraud prevention, payment processor requirements, legal defence, and business protection.

We may retain certain records for longer where required by law, tax obligations, accounting requirements, fraud prevention, dispute resolution, or legal claims.

17. How We Protect Your Information

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure.

These steps may include secure payment processing, password-protected systems, restricted access, reputable third-party platforms, security tools, and internal access controls.

However, no website, platform, or internet transmission is completely secure. You are responsible for keeping your own login details, email account, and devices secure.

18. Your Data Protection Rights

Depending on your location and applicable law, you may have rights over your personal information.

These may include the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information.
• Request restriction of processing.
• Object to certain types of processing.
• Request transfer of your data where applicable.
• Withdraw consent where processing is based on consent.
• Opt out of marketing communications.
• Complain to a data protection authority.

To exercise your rights, contact us at thefishbonedigital@gmail.com.

We may need to verify your identity before responding to a request. Some rights are subject to legal limitations, and we may need to retain certain information for legal, tax, accounting, fraud prevention, dispute handling, or legitimate business purposes.

19. Marketing Opt-Out

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or contacting us at thefishbonedigital@gmail.com.

You can opt out of SMS marketing by following the opt-out instructions in the message or contacting us directly.

If you unsubscribe from marketing, we may still keep a limited record of your email address or phone number to ensure we do not send further marketing messages to you.

You may still receive transactional or service-related messages about purchases, access, payments, legal notices, or important account matters.

20. Children’s Privacy

Our website and digital products are not intended for children.

We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can review and delete it where appropriate.

21. Third-Party Links

Our website, emails, courses, snapshots, funnel templates, or resources may contain links to third-party websites, platforms, or tools.

We are not responsible for the privacy practices, policies, or content of third-party websites or services.

You should review the privacy policies of any third-party websites or platforms you use.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, tools, legal obligations, or data practices.

The latest version will be published on this page with the updated date.

Your continued use of our website, products, or services after changes are published means you acknowledge the updated Privacy Policy.

23. Complaints

If you are unhappy with how we handle your personal information, please contact us first at thefishbonedigital@gmail.com so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office.

ICO website: https://ico.org.uk

24. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

Fishbone Digital Ltd trading as GHL Kits

Company number: 15888042

Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

Email: thefishbonedigital@gmail.com

Website: https://ghlkits.com

Additional website: https://fishbonedigital.com